Social Media Today, Tomorrow and Forever

Rants and ramblings on the world of Social Media
A survery asked 1,010 Americans ages 16 – 25 to identify the greatest innovator of all time.
The Man behind the lightbulb came out on top, but one finds Apple’s guiding light coming in as second quite interesting. His panache for design and simplifying the way we handle media and computing could be the reason for such, but we would argue Zuckerberg needs to be a bit more up there, it could be argued he is responsible for the social media revolution to hit the boom stage. Also were would Jobs be if it wasn’t for Bell?
just food for thought…

A survery asked 1,010 Americans ages 16 – 25 to identify the greatest innovator of all time.

The Man behind the lightbulb came out on top, but one finds Apple’s guiding light coming in as second quite interesting. His panache for design and simplifying the way we handle media and computing could be the reason for such, but we would argue Zuckerberg needs to be a bit more up there, it could be argued he is responsible for the social media revolution to hit the boom stage. Also were would Jobs be if it wasn’t for Bell?

just food for thought…

Taking it beyond the marketing department…

“Call it catharsis, digital-age rage, or even Internet insanity.

With the megaphone of social media, even a few wayward comments — not to mention a scathing

rant — can seriously damage your brand’s reputation. And that sentiment has the capacity to travel

at a velocity never before seen.

The problem: In far too many organizations, it’s the marketing and corporate communications

departments that drive social media engagement. While this arrangement has many benefits, a

different set of tools and skills is usually required to successfully handle customer issues. When

you factor in the possibility that data generated via social media could be lost — which could have

potentially otherwise been used to inform and provide context for many discreet operations within

the enterprise — then the issue becomes business critical.

What’s needed is a new strategy — one that integrates social media operations with customer service

to best address the myriad reasons why people use social channels to research, advocate, or attack your

brand — and to leverage the information these people provide. Indeed, data integration can mean great

promise to organizations that seize its opportunity — and enormous peril for those that don’t.”

Source: Alcatel-Lucent - Bridging The Great Divide

A light hearted infograph on JB’s 5th anniversary on YouTube today.
It just goes to show the true power of social media in pop culture today!

A light hearted infograph on JB’s 5th anniversary on YouTube today.

It just goes to show the true power of social media in pop culture today!

“The music industry has been waiting more than a decade for Ek. Or more specifically, someone—anyone—who could build something (a) more enticing to consumers than piracy while (b) providing a sustainable revenue model.”